We’re a small startup so finding PMF and growing revenue are always top of mind. We needed to understand why our paying customers bought June when they did to help us know what more they need and what June is missing to continue reaching PMF.

When users land on June for the first time, they immediately get valuable dashboards or reports. These metrics apply to all B2B SaaS companies. Over 80% of users keep these setups months after signup and conversion. And yet we decided to kill them.

We've redesigned our landing page multiple times. One of the versions I’m most proud of is this direction, which was featured by SeeSaw for web design inspiration. Lots of iterations to get there, and some nice feedback on Twitter.

We transitioned into a Growth focused team. As a product designer on the Activation team, here’s some growth processes I’ve learned and applied to how we run experiments, some experiment results, and becoming the first growth designer in the company.