Startup Branding at June
We've redesigned our landing page multiple times. One of the versions I’m most proud of is this direction, which was featured by SeeSaw for web design inspiration. Lots of iterations to get there, and some nice feedback on Twitter.
After years of experimenting and crafting. What started as a toy is now used by hundreds of companies, every day. Since then, many of our customers grew to millions in revenue, raised Series A, etc. Yet many continue to feel disconnected from their product and users. This is why we built June, product analytics that works for you.
We wanted something playful yet informative. Something approachable for an analytics tool. To differentiate from those we were being compared to, Amplitude, Mixpanel, etc. All feeding into our choices for fonts, colours, animations and UI styles.
Months of homepage exploration and collecting feedback. Iteration is the path to perfection for marketing materials as well as product design.
Launches
11 launches and 11 awards. Increase in new users discovering us, old users re-engaging, and team morale.
June AI lets you answer complex product questions using plain English. Product of the Day on Product Hunt.
Our launch for June 3.0. The new way to do product analytics. Product of the Day on Product Hunt.
Video design and storyboarding for all launch videos
Repositioning
We repositioned when we found our push moment. People come to June when a churn happens that they didn’t expect. We did this not by changing features but by changing the narrative.
From talking to founders and product managers to talking to Customer Success and Sales. Small changes that made the JTBD clear. We removed animations. Flattened the layout. And let the message do the work.
• 🔼 30% increase in activation
• ✅ Doubled paid conversion
• 🚀 6 weeks to 2 weeks speeding up time-to-value
Our latest landing page focuses on being clear about what we do. Our space is noisy, and there's a lot of confusion. So we focused on 3 things we do well. And being clear about who we’re for. June has evolved a lot. We clarified who we’re for today. The numbers that matter now:
Visitor-to-call conversion rate
ACV
Calls-to-customer conversion rate
Untitled
One of our more “out there” creative lead gen launches. Thankfully all recipients loved the idea and got a good laugh from it. And enjoyed the chocolates inside.
